# Live teardown for agency owners: what your buyers said on podcasts this month

The Agency Owner Teardown, from Verbatim by The Art of Service, is a free live online session in which one volunteer agency's offers are read against what buyers and operators said on 900+ podcasts in the last 30 days. Attendees watch a brief built live: buyer pains, recipes that worked, new lanes and next moves. Register your interest and dates are emailed to you, or volunteer your agency. Afterwards, the Verbatim Advisory Monthly brief does the same privately each month for USD 297.

Page: https://verbatim.theartofservice.com/agency-owner-teardown

## This is for agency owners whose

- Agency sounds like every other agency.
- Pitches are lost on price.
- Offers rest on what the team thinks buyers want.
- Positioning hasn't been checked against buyers' own words this month.

## The Room to Rhythm Bridge

It shows how one dated live room becomes a monthly rhythm: five planks, the same five a monthly brief walks every month.

- **Offers read**: the volunteer agency's offers, as its site states them
- **Buyer pains**: pains buyers said out loud that those offers already solve
- **Recipes**: delivery moves that worked, with the numbers operators gave
- **New lanes**: demand the agency does not serve yet
- **Next moves**: two to four moves, each with a 14-day first test

## What happens in an agency teardown, in 5 steps?

1. **The offers are read.** One volunteer agency's offers, taken from its own site.
2. **Buyer pains are played.** Moments from the last 30 days where buyers described problems those offers solve, each played from the second.
3. **Recipes are shown.** Delivery moves other operators reported working, with their numbers.
4. **New lanes are named.** Demand the agency does not serve yet.
5. **Next moves are set.** Two to four moves, each with a first test.

Nothing is scripted: the evidence is whatever the library holds that month.

## Can my agency be the one torn down?

Yes. Choose "Volunteer my agency" in the form and add your website. A volunteer is contacted by email before a session and agrees to it first; nothing is shown live without that consent. Dates are emailed to everyone who registers. There is no fixed day yet, and recordings are not promised. If you want the same reading privately, the Verbatim Advisory One brief is USD 497, or the Monthly brief USD 297 a month, cancel any time.

## FAQ

### How do agencies stand out right now?

By describing their offers in the words buyers use this month, not the words agencies use. The Agency Owner Teardown shows one agency's offers read against what buyers said on 900+ podcasts, free and live, so you can see the method before applying it to your own agency.

### What is an advisory teardown?

A live session in which Verbatim reads one business's offers against what operators and buyers said on podcasts, step by step, with every quote played from the second. The Agency Owner Teardown is the version for agency owners. It is free; register your interest and dates are emailed to you.

### Can my agency be the one torn down?

Yes. Register and choose Volunteer my agency, with your website. Volunteers are contacted by email before a session and agree first, and nothing is shown live without consent. If you would rather keep it private, the Verbatim Advisory One brief does the same for USD 497.

### What do I get after the session?

The method, and a list of where to look in your own market. Attendees can continue with the Verbatim Advisory Monthly brief, USD 297 a month, which does the same reading privately for their own agency each month, delivered within two business days and read by a person before it is sent.

### How much is the Monthly brief?

The Verbatim Advisory Monthly brief is USD 297 a month, cancel any time. Each brief covers buyer pains your offers already solve, recipes that worked, new lanes, traffic recipes and a short build agenda, with every quote linked to the second it was said. One brief on its own is USD 497.

### Is there a replay?

Recordings are not promised. Register your interest and the dates are emailed to you, so you can attend live. To see the full output of a brief without waiting, read the Verbatim Advisory sample, an unedited brief written for Verbatim itself, with every quote linked to the second.

- Monthly brief, USD 297 a month: https://verbatim.theartofservice.com/advisory/start?plan=monthly&src=agency-teardown

Updated 2026-11-04. Verbatim by The Art of Service, Brisbane, Australia.