# Where do you find the exact words your customers use? The Buyer-Words Brief from Verbatim, a product of The Art of Service, is a USD 497 one-off advisory that pulls the exact words buyers and operators in one market said out loud on 900+ podcasts in the last 30 days. Each quote plays from the second it was said. Founders, marketers and agencies use the Buyer-Words Brief to write ads and pages in the buyer's language, delivered as a private link within two business days. Page: https://verbatim.theartofservice.com/customer-language-for-ads ## Sounds like your copy? - The ad copy sounds like every competitor. - AI-written copy gets scrolled past. - Reviews and forums give opinions, but not who said them. - Nobody knows which words buyers avoid. ## The Said-Out-Loud Ledger It sets the words buyers use beside the words they avoid, row by row, each row closed by the second it was said. - **Problem**: how buyers name the problem - **Outcome**: the result they say they want - **Price**: how they talk about cost - **Proof**: the proof they say they trust ## How do you turn buyer words into an ad in five steps? 1. **Pick one market.** Name the buyer and the offer on the order form. 2. **Read the use column.** The problem, outcome, price and proof words buyers said out loud. 3. **Strike the avoid column.** Cut every word buyers dismissed from your draft. 4. **Write the headline in their words.** One phrase from a real moment, not a paraphrase. 5. **Keep the source.** Each line links to the second it was said, so the copy can be checked. A gym owner said on a podcast that the first step of a recent promotion was having AI pull the language customers use and do not use from forums and reviews. The Said-Out-Loud Ledger does that step from people speaking, with a name and a second on every line. ## Why spoken words instead of forums and reviews? Forum posts and reviews are text, often anonymous, and easy for AI to imitate. A podcast moment has a speaker, a show, a date and a second you can play. That makes the words checkable, and it is data most AI tools were never trained on. The Buyer-Words Brief is the Verbatim One brief, aimed at copy: read by a person before it is sent, and refunded if a link is broken or an attribution is wrong. ## FAQ ### How do I find the words my customers use? Listen to how they and the operators who serve them talk when nobody is selling. The Verbatim Buyer-Words Brief, USD 497, collects those words from 900+ podcasts in the last 30 days for one market, each quote playing from the second it was said, and sorts them into words to use and words to avoid. ### Is podcast language better than forums for ad copy? It is different: every podcast quote has a named speaker and a second you can play, so you know who said it and can check it. The Verbatim Buyer-Words Brief, USD 497, uses spoken words only. Forums are still useful for volume; the brief gives you attributed, checkable phrases to build headlines on. ### How fast do I get the brief? Within two business days of ordering, as a private link. The Verbatim Buyer-Words Brief costs USD 497, paid once, and a person reads every brief before it is sent. If a quote link is broken or an attribution is wrong, you get a refund. ### What is in a Verbatim advisory brief? Buyer pains your offers already solve, delivery recipes that worked with numbers, new lanes, traffic recipes and a short build agenda, every quote linked to the second. The Verbatim Buyer-Words Brief is the same USD 497 One brief, aimed at the words to use in ads and pages. ### Can I get this every month? Yes. The Verbatim Advisory Monthly brief is USD 297 a month, cancel any time, and covers the same ground each month for your business. Start with the USD 497 Buyer-Words Brief if you want one answer first, then decide on the monthly brief with that brief in hand. ### What if a quote is attributed wrongly? You get a refund. Every quote in the Verbatim Buyer-Words Brief links to the second it was said, so you can check it yourself. If any link is broken or any attribution is wrong, reply to the delivery email and the USD 497 is refunded. - Order the Buyer-Words Brief, $497: https://verbatim.theartofservice.com/advisory/start?plan=once&focus=buyer-words&src=buyer-words - Read a full sample brief: https://verbatim.theartofservice.com/advisory/sample Updated 2026-11-03. Verbatim by The Art of Service, Brisbane, Australia.