# Finding your first 20 customers: what buyers said this month The Verbatim Founder Evidence Session, from Verbatim by The Art of Service, is a free online session for founders looking for their first customers. It plays this month's buyer pains and recipes from 900+ business and technology podcasts at the second they were said. Register your interest below and the dates come by email. Founders who want this read privately for their own offers each month subscribe to Verbatim Advisory Monthly brief at USD 297 a month, cancel any time. Page: https://verbatim.theartofservice.com/first-customers-session ## This is for you if - You have an offer and no customers - You do not know which buyer to call first - You need proof your offer solves a real pain - You want to hear buyers say it rather than read a summary ## The First Twenty Track It shows how each early customer is found by matching a heard pain to an offer and trying a recipe that worked for someone else. - **Pain heard**: A buyer pain an operator said out loud, played at the second - **Offer matched**: The offer you already sell that solves that pain - **Recipe tried**: A delivery or traffic recipe that worked for someone, with numbers - **Buyer**: One of the first 20, found from evidence rather than a guess ## What happens in the founder evidence session? 1. This month's buyer pains are chosen from what operators said on 900+ business and technology podcasts. Each is played from the second it was said, so you hear the buyer in their own words. 2. Recipes that worked for other founders are played the same way, with the numbers they reported left in. You hear what someone tried, what it cost them and what came back. 3. Founders in the session match what they heard to the offer they already sell, and leave with a first buyer to call and a first recipe to try. The session is free and online. We do not promise a fixed day, a host or a recording. Dates are emailed to people who register their interest, so register once and you will hear about each one. ## Why start from what buyers said rather than a guess? The first customers are the hardest to find because there is no history to learn from yet. What there is, in quantity, is other operators saying out loud what hurt, what they paid for and how they found their own early buyers. Verbatim's library of 900+ podcasts updates every day, and every quote links to the exact second it was said. The session puts a month of that in front of you at once. For a private version, written for your own offers and refreshed each month, Verbatim Advisory Monthly brief costs USD 297 a month and can be cancelled at any time. Each brief is delivered within two business days and read by a person before it is sent. A full, unedited sample, written for Verbatim itself, is free to read at /advisory/sample. ## FAQ ### Who is this for? Founders with an offer and few or no customers yet. The Verbatim Founder Evidence Session works best when you sell a defined set of offers, because the session matches what buyers said to a specific offer. Consultants, coaches, agencies and advisers at the same early stage fit as well. Register your interest and the dates are emailed to you. ### Is it free? Yes. The Verbatim Founder Evidence Session is free to attend, and registering your interest costs nothing. The dates are emailed to people who register. The paid product it demonstrates is Verbatim Advisory Monthly brief, a private brief for your own offers at USD 297 a month, which you can take up or leave at any time. ### What will I leave with? A month of buyer pains and recipes from the Verbatim library, heard at the second they were said, and a first match between one of them and the offer you sell. We do not promise a recording, so the moments you want to keep are best found afterwards in the library: Verbatim Free searches the last 7 days at USD 0. ### What is the Monthly brief? Verbatim Advisory Monthly brief is a private written brief about one business, refreshed each month and built from what operators said on 900+ podcasts. It covers buyer pains your offers already solve, delivery recipes with numbers, new lanes, traffic recipes and a short Build Agenda. It costs USD 297 a month, is delivered within two business days and is read by a person before it is sent. ### Can I cancel? Yes. Verbatim Advisory Monthly brief is USD 297 a month and can be cancelled at any time. If you would rather buy once, One brief is USD 497 with no subscription. In either case every quote links to the second it was said, and if a link is broken or an attribution is wrong, we refund. Questions go to support@theartofservice.com. - Monthly brief, USD 297 a month: https://verbatim.theartofservice.com/advisory/start?plan=monthly&src=first-customers Updated 2026-10-29. Verbatim by The Art of Service, Brisbane, Australia.