# How do PR teams track what executives say on podcasts? Verbatim for PR and communications teams, from The Art of Service, tracks what executives say on 900+ business and technology podcasts. Put a name, a brand or a phrase on a watchlist and get a next-morning alert when it is said, with a link that plays from the exact second. Pro, USD 29 a month, watches 25 terms. Team, USD 299 a month for 5 seats, shares a watchlist of up to 100 terms across the team and searches the full archive. Every quote is attributed, and anyone can press play. Page: https://verbatim.theartofservice.com/for/pr-and-comms ## What a comms team gets - A watchlist on your executives, your brand and the names you compete with. - Next-morning alerts when a watched term is said on a podcast. - Spokespeople and story angles found in what operators are already saying. - A source anyone can play: every quote links to the second it was said. - Another view when a claim about your market is contested. - Full-archive search on Team for the back story behind a quote. ## The Mention Ledger It keeps a running record of every podcast moment that names your executives, your brand or your market, each one playable and ready to turn into an angle. - **Watch**: Executives, brand, market phrases, up to 100 terms on Team. - **Alert**: Next morning, each hit with its playable second. - **Play**: Hear the exact words before anyone paraphrases them. - **Angle**: A spokesperson, a story, or a reply worth making. - **Record**: CSV export or API keeps the ledger. ## How do you find a spokesperson or a story angle in the library? The Mention Ledger is a daily habit for the comms desk. 1. **Watch the names.** On Verbatim Pro, put up to 25 names or phrases on the watchlist: your executives, your brand, the product category, the people and brands you compete with. Verbatim Team shares a watchlist of up to 100 terms across 5 seats. 2. **Read the morning alert.** When a watched term is said on one of 900+ business and technology podcasts, the next-morning alert carries a short, attributed quote that plays from the exact second. 3. **Find the voice.** Search by topic in your own words to see which operators are already talking about the subject you want to place. An executive who explains a thing well on a podcast is a spokesperson you can brief, and an angle you can pitch. 4. **Check the other side.** On contested claims, Another view shows the operator who said the opposite. A story that already knows the counter-view holds up better. 5. **Keep the ledger.** CSV export on Pro, and the REST API and MCP on Team, keep every mention with its speaker, show, episode, date, time and listen link. ## Why does a playable second matter to a comms team? A paraphrase can be argued with. A quote that plays from the second it was said cannot. On Verbatim every quote is short, attributed, and links to the exact second on the original episode, so a journalist, an executive or a colleague can check it in one click. That changes three things for a comms team. A mention of your executive arrives as their own words, not a summary. A claim about your market comes with the operator who made it and, where contested, the one who disagreed. And a story angle you pitch carries a source the reader can play rather than a line they have to trust. The full episode belongs to its publisher, and shows can ask to be removed at [/takedown](/takedown). How quotes are chosen is on [/how-we-quote](/how-we-quote); live accuracy and coverage numbers are on [/quality](/quality). ## FAQ ### Can Verbatim alert me when my CEO is quoted on a podcast? Yes. Put the name on the watchlist and Verbatim sends a next-morning alert when it is said on one of the 900+ business and technology podcasts it tracks, with a link that plays from the exact second. Verbatim Pro, USD 29 a month, watches 25 names or phrases. Verbatim Team, USD 299 a month for 5 seats, shares a watchlist of up to 100 terms. ### How many names can a comms team watch? Verbatim Pro, USD 29 a month, gives one person a watchlist of 25 names or phrases plus 50 topics in your own words. Verbatim Team, USD 299 a month, gives 5 seats a shared watchlist of up to 100 terms, so executives, brand names, competitor names and market phrases can all be watched at once and every seat sees the same alerts. ### Can I share a Verbatim quote with a journalist? Every Verbatim quote is short and attributed, and links to the exact second it was said on the original episode, so a journalist can press play and hear it. Quotes are kept short; the full episode belongs to its publisher. Verbatim Pro includes CSV export, and Verbatim Team adds a REST API, for keeping a record of what was shared. ### Does Verbatim cover my industry's podcasts? Verbatim tracks 900+ business and technology podcasts and the library updates every day. Every show in the library, with its moment count and how shows are chosen, is listed at /podcasts, and you can suggest a show there. Verbatim Team, USD 299 a month, searches the full archive; Pro searches the last 30 days; Free the last 7. ### Which plan suits a PR or communications team? One person watching a short list fits Verbatim Pro, USD 29 a month: 25 watchlist terms, 50 topics, 30 days of search, CSV export and Another view. A team fits Verbatim Team, USD 299 a month for 5 seats: a shared watchlist of up to 100 terms, the full archive, REST API and MCP. Both are monthly, cancel any time, with no trial and a Free plan that stays free. - Start Team: https://verbatim.theartofservice.com/checkout/team?src=for-pr - Start Pro: https://verbatim.theartofservice.com/checkout/pro?src=for-pr Updated 2026-10-29. Verbatim by The Art of Service, Brisbane, Australia.