# Sample evidence: what local trade business owners said on podcasts this month

Verbatim, by Gerard Blokdyk of The Art of Service, publishes this free sample of podcast moments from local trade operators, each with speaker, show, date and a link that plays the exact second. The sample below is pulled live from the library every time the page loads. Agencies that sell AI, funnels or lead generation to local businesses can order the full Main Street Agency Brief for USD 497, covering pains, recipes, lanes, traffic and a build agenda for one trade.

Page: https://verbatim.theartofservice.com/main-street-sample-evidence

## Use it if

- Every AI agency pitch sounds the same.
- Owners say the leads are junk.
- You need owners' own words, not your claims.

## The Trade Signal Board

It pins each moment to a dispatch board by trade, and every card carries the four things that make it checkable: speaker, show, date and second.

- **HVAC**: heating and cooling owners on calls and crews
- **Plumbing**: service owners on leads and pricing
- **Electrical**: contractors on hiring and growth
- **Building trades**: roofing, cleaning and the rest of Main Street

## How should an agency use this sample?

1. Play two moments before your next pitch, at the second.
2. Lift one owner's own words into the first slide, with the link.
3. Note which pain repeats across trades.
4. Order the full brief for the trade you sell into most.

The sample changes as the library updates every day, so the moments below may differ from last week's.

## FAQ

### Where can agencies find what HVAC owners say?

In the Verbatim library, which keeps short, attributed quotes from 900+ business podcasts, including owners and operators of local trade businesses. This page shows a free live sample. The Main Street Agency Brief, USD 497, gathers a full month of evidence for one trade, every quote linked to the second.

### Is the sample free?

Yes. This Verbatim sample page is free to read with no sign-up, and every moment on it plays from the exact second it was said. To get local trades moments every Monday, add the local trades topic to the free Verbatim Monday brief from the topic page.

### What does the One brief add?

The Verbatim Main Street Agency Brief, a USD 497 One brief focused on one trade, adds a month of evidence for that vertical, matched to your agency's offers: pains, recipes with numbers, new lanes, traffic recipes and a build agenda with ready-to-run build prompts. It is read by a person before it is sent.

### How often does the sample change?

Every time the page loads it pulls the latest first-hand moments from local trade operators in the last 30 days, and the Verbatim library updates every day. A moment drops off when it is older than 30 days or when a newer one from a different show takes its place.

### Can I quote these moments in a proposal?

Yes, as short quotes with attribution and a link to the moment, the way Verbatim shows them here. The full episode belongs to its publisher, so link to it rather than copying it. Every link plays from the exact second, so a client can check the quote in one click.

- Get the full brief for my trade, $497: https://verbatim.theartofservice.com/advisory/start?plan=once&focus=main-street&src=main-street-sample
- Add local trades to my free Monday brief: https://verbatim.theartofservice.com/topics/local-trades

Updated 2026-11-02. Verbatim by The Art of Service, Brisbane, Australia.