# What are buyers of service businesses saying this month, in their own words? The Service-Business Brief from Verbatim, a product of The Art of Service, is a USD 497 one-off advisory for founders, consultants, coaches, agencies and advisers who sell a defined set of offers. The Service-Business Brief matches the last 30 days of talk on 900+ podcasts to each offer: the pains it already solves, recipes that worked, new lanes, traffic recipes and a build agenda. A private link arrives within two business days. Page: https://verbatim.theartofservice.com/market-evidence-for-service-businesses ## Sounds like your firm? - Too many offers and no clear buyer. - Guessing which offer to push this quarter. - Proposals without fresh proof. - Copy that sounds like every other firm. ## The One-Buyer Lens It shows a spread of offers passing through the brief's six sections and coming to one point: the offer buyers are asking for now. - **Pains**: what buyers said each offer solves - **Recipes**: delivery moves that worked, with numbers - **Lanes**: demand none of your offers meets yet - **Traffic**: how operators reached buyers like yours - **Build agenda**: the few moves worth making next - **Your lead offer**: the one to put first this quarter ## How do you pick the one offer to lead with this quarter? 1. **List every offer.** One per line on the order form. 2. **Count the pains.** Which offer did buyers describe a problem for, in their own words, this month? 3. **Check the recipes.** Which offer has a delivery move with a number behind it? 4. **Look for a lane.** Is there demand none of your offers meets? 5. **Lead with one.** Put the offer with the most buyer evidence first, and keep the rest quiet for a quarter. A founder said on a podcast that his business grew after he cut most of what it offered and half the customer types it served. The One-Buyer Lens shows which offer the evidence points to before you cut. ## What do you receive, and when? A private written brief, within two business days, read by a person before it is sent. It sets this month's buyer evidence against each offer you listed and ends with a short build agenda. Every quote links to the second it was said; a broken link or a wrong attribution means a refund. ## FAQ ### How do I know which of my services buyers want right now? Read what buyers and operators said about the problems each service solves this month. The Verbatim Service-Business Brief, USD 497, matches 30 days of talk on 900+ podcasts to each offer you list, so you can see which one has the most buyer evidence behind it. ### What is a market evidence brief for a consultancy? It is a written brief built from what operators said out loud, matched to the consultancy's offers. The Verbatim Service-Business Brief covers pains, recipes, lanes, traffic and a build agenda, every quote linked to the second, for USD 497 within two business days. ### How is this different from a market research report? A report sizes a market. The Verbatim Service-Business Brief shows what named operators said in the last 30 days about problems your offers solve, each quote playable at the second. It costs USD 497, is read by a person before delivery, and ends with what to do next. ### How much does it cost? The Verbatim Service-Business Brief is USD 497, paid once, delivered within two business days. If a quote link is broken or an attribution is wrong, you get a refund. There is nothing to cancel. ### Can I get it monthly? Yes. The Verbatim Advisory Monthly brief is USD 297 a month, cancel any time, and repeats the same offer-by-offer reading each month. Many service firms start with the USD 497 Service-Business Brief and decide on the monthly brief after. ### How are quotes verified? Every quote in the Verbatim Service-Business Brief links to the podcast moment where it was said and plays from that second, with the speaker, show and date. A person reads the brief before it is sent, and a wrong attribution or broken link means a refund of the USD 497. - Order the Service-Business Brief, $497: https://verbatim.theartofservice.com/advisory/start?plan=once&focus=service&src=service - Not sure? Take the fit check: https://verbatim.theartofservice.com/is-a-market-brief-right-for-me Updated 2026-11-03. Verbatim by The Art of Service, Brisbane, Australia.