# Content, podcasts and media: what operators said this week

What media and content operators say is growing an audience.

Updated 2026-10-29. Source: https://verbatim.theartofservice.com/topics/content-and-media

> "I pretty much have at least every day from 8 a.m. to 11 a.m. open for free creative writing time, working time, doing things like recording this podcast."
- Dave Gerhardt on The Dave Gerhardt Show (from Exit Five), 2026-10-22, at 7:00. Listen: https://verbatim.theartofservice.com/listen/ed0fe75fecc45996

> "Long form content for short form content and batter it into the production… AI ingests entire video and clips it."
- Gary Vee on The GaryVee Audio Experience, 2026-10-21, at 11:03. Listen: https://verbatim.theartofservice.com/listen/d6905f89754e5590

> "I started establishing a newsletter, building a database. I guess you had a small database. I did to start. Very small. Very small. Yeah. But I guess like you say, when it's word of mouth, even if you've got 30 people on that database."
- Sarah Meikle on The SME Stream, 2026-10-27, at 41:47. Listen: https://verbatim.theartofservice.com/listen/a2f302abe1062919

> "I knew the value of being consistent in uploading stuff and just notifying everybody that we're still here and we have a new product here and there. Is this email list? Yeah, newsletters and stories, posts."
- The Good Liver on Shopify Masters, 2026-10-27, at 10:37. Listen: https://verbatim.theartofservice.com/listen/d95525e98b3d77ce

> "‘No matter how much you’re in media now, nobody knows who the hell you are.’"
- Jay Leno on TBPN, 2026-10-21, at 45:39. Listen: https://verbatim.theartofservice.com/listen/17003162c7a166be

> "we were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that."
- Libby Grywe on The Efficient Advisor: Tactical Business Advice for Financial Planners, 2026-10-23, at 8:55. Listen: https://verbatim.theartofservice.com/listen/56cc99e9ce85ab8b

> "we're left with $18, so $100 sale minus $30 of cost of goods, minus $6 for TikTok, minus $15 for the creator, minus $20 for GMV Max, minus $8 for fulfillment and shipping, minus $3 for returns equals an $18 contribution margin."
- Jordan West on The Unofficial TikTok Shop Podcast with Jordan West, 2026-10-24, at 7:47. Listen: https://verbatim.theartofservice.com/listen/207abe1f72e572ca

> "It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%."
- Devin Kunysz on The CPG Guys, 2026-10-21, at 27:53. Listen: https://verbatim.theartofservice.com/listen/fd37b83f8a6a00cf

> "I can just say like, we're gonna, we're gonna start and grow a YouTube channel, right? Which is something that we should have done years ago in my business."
- Preston Lee on Freelance to Founder, 2026-10-23, at 6:42. Listen: https://verbatim.theartofservice.com/listen/300d5f0a5d57fdd9

> "I love Gemini for Gemini gives you the most tokens, but I love it for multimodal. So we do a lot with video, obviously. And so Gemini is great for video, but also when we're analyzing our YouTube stats"
- Richard Gerhardt on Real AI Use Cases Business Owners Roundtable, 2026-10-23, at 21:21. Listen: https://verbatim.theartofservice.com/listen/9c77a6cbbeeec5be

> "“I’m going to sit down for two days and do two months worth of content and then use that schedule feature on Instagram.”"
- Samantha Wills on The Pay Off with Sylvia Jeffreys, 2026-10-21, at 27:49. Listen: https://verbatim.theartofservice.com/listen/132d205ef23c26d6

> "I was in there. And I tell you what, I reorganized that mail room. I wrote the instruction manual. And within three months, they actually did a restructure and I managed to get a job in the restructure as a media advisor."
- Sarah Meikle on The SME Stream, 2026-10-27, at 8:44. Listen: https://verbatim.theartofservice.com/listen/2cf0a5acf0f2d81f