# Customer acquisition: what operators said this week

How companies are winning customers this month.

Updated 2026-10-29. Source: https://verbatim.theartofservice.com/topics/customer-acquisition

> "These are VAs you can plug in from day one to handle customer service, lead follow-up, scheduling support, and a ton more."
- Brian Burton on Owned and Operated, 2026-10-22, at 43:09. Listen: https://verbatim.theartofservice.com/listen/58ff1a20398d72dd

> "Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead."
- Mauricio Cardinal on AI & Marketing for Home Service Pros, 2026-10-27, at 16:25. Listen: https://verbatim.theartofservice.com/listen/849a7b1209891619

> "It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%."
- Devin Kunysz on The CPG Guys, 2026-10-21, at 27:53. Listen: https://verbatim.theartofservice.com/listen/fd37b83f8a6a00cf

> "we were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that."
- Libby Grywe on The Efficient Advisor: Tactical Business Advice for Financial Planners, 2026-10-23, at 8:55. Listen: https://verbatim.theartofservice.com/listen/56cc99e9ce85ab8b

> "I'm happy with even like 40 percent growth, you know what I mean?"
- Damian Primis on Unit Economics, 2026-10-21, at 32:27. Listen: https://verbatim.theartofservice.com/listen/b96324eec20e5d62

> "We have a very sophisticated, very professional, user friendly, client friendly method of driving the feeling ... to help them ... motivate them to give you some referrals"
- Clarence Napier (Strategic Consulting Experts LLC) on Insurance Broker and Consultant Supporting Business Owners, 2026-10-21, at 7:27. Listen: https://verbatim.theartofservice.com/listen/944f6989adad4772

> "‘Great. Don't do it. Do it from the Teams channel. Do it with your voice… you won't have to log it with a bunch of clicks times 10.’"
- Devin Kunysz on The CPG Guys, 2026-10-21, at 37:41. Listen: https://verbatim.theartofservice.com/listen/98defa0e6aca0af7

> "You need an offer, you need a creative, you need an obit targeting and it's pretty simple to get leads."
- Mauricio Cardinal on AI & Marketing for Home Service Pros, 2026-10-27, at 16:25. Listen: https://verbatim.theartofservice.com/listen/4eafd2d1f8ee000a

> "When you deliver a great sales experience ... their mood is ... I need to tell someone else about your business ... we have a section that drives this getting the zero cost referral"
- Clarence Napier (Strategic Consulting Experts LLC) on Insurance Broker and Consultant Supporting Business Owners, 2026-10-21, at 5:59. Listen: https://verbatim.theartofservice.com/listen/f6c3a2c490330092

> "we just didn't spend time raising money. We just went in, find a few customers, three customers in the first month, right?"
- Leonard Liu on TFC Business Show, 2026-10-21, at 10:55. Listen: https://verbatim.theartofservice.com/listen/9a2b4f75ea00c5a0

> "it would be helpful or useful for an organization to designate an AI governance lead. It effectively needs to cover various areas, IT, legal risk, HR, things like that."
- Dan Sampson on Exploring Standards with Assent, 2026-10-21, at 11:44. Listen: https://verbatim.theartofservice.com/listen/357711bc94214f74

> "I can just say like, we're gonna, we're gonna start and grow a YouTube channel, right? Which is something that we should have done years ago in my business."
- Preston Lee on Freelance to Founder, 2026-10-23, at 6:42. Listen: https://verbatim.theartofservice.com/listen/300d5f0a5d57fdd9