# Data and analytics: what operators said this week

How teams are using data to make decisions, in their words.

Updated 2026-10-29. Source: https://verbatim.theartofservice.com/topics/data

> "Celtic knot, as I like to describe it, with data enrichment, discovery, and checkout... define success metrics within those three strands, conversion rate, optimization... skyrocket"
- Darren Lynch on The Watson Weekly: eCommerce Strategy & News, 2026-10-21, at 6:23. Listen: https://verbatim.theartofservice.com/listen/8d9ad7f895a75400

> "Running my calls through the sales call analyzer, which has been great because it gives me insights into the buyer. It gives me insights into my skill set. It also kind of preps the next call."
- Scott Cronk on Business Broker Growth Show, 2026-10-27, at 17:11. Listen: https://verbatim.theartofservice.com/listen/4bee5bd58bffa82e

> "One of my most favorite things for client service is just using Otter transcripts, which we may migrate to zoom, getting so many insights around what clients are asking for sentiment of clients."
- Ross Hudgens on The SEO Podcast: Page 2 Podcast, 2026-10-26, at 44:39. Listen: https://verbatim.theartofservice.com/listen/d25caaebbfb49e76

> "I gave Muse read-only access to my bank statements. And just like that, it built me a dashboard, complete with a budget."
- Waylon Wong on The Indicator from Planet Money, 2026-10-26, at 0:59. Listen: https://verbatim.theartofservice.com/listen/126484cc70ce9202

> "everyone on my team is really like a utility player where they can look at analytics or they can launch a canvas"
- Kyla Malone on The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX, 2026-10-22, at 21:23. Listen: https://verbatim.theartofservice.com/listen/d7a4b1c92bcaa1be

> "the likelihood of getting measurable impact is five times less for the employee that has a lot of AI tools, but very weak strategic guidance"
- Vincien Borchene on The So What from BCG, 2026-10-21, at 14:56. Listen: https://verbatim.theartofservice.com/listen/aef066bd23f2f4dd

> "Number one is what does success look like…Number two: who owns it…Number three: how do you measure it?"
- Chrissy Myers on Level Up Claims, 2026-10-21, at 15:45. Listen: https://verbatim.theartofservice.com/listen/c0a923d6f27b8ac6

> "we do have data in the construction industry. 95% of that data is not utilized"
- Fikret Kalay on Digital Builder, 2026-10-21, at 3:31. Listen: https://verbatim.theartofservice.com/listen/1b78f0eff8efd41b

> "they aren't as hung up on defining success as how much checkout they have in their commerce system... define success metrics within those three strands"
- Darren Lynch on The Watson Weekly: eCommerce Strategy & News, 2026-10-21, at 5:20. Listen: https://verbatim.theartofservice.com/listen/6d54b338a981e913

> "One of the findings of the study that I did for two years around farm data was the need for some type of farmer-owned data cooperative where the farmers controlled the data first and then controlled who had access to it and had the ability to monetize it."
- Sherry Bunting on AgCulture Podcast, 2026-10-22, at 28:08. Listen: https://verbatim.theartofservice.com/listen/657cc9bca8d46c08

> "mature orgs report may be strong, positive ROI on AI at 2% higher than the ones that are not mature in data."
- Neda Nia on The CPG Guys, 2026-10-24, at 15:12. Listen: https://verbatim.theartofservice.com/listen/eee63b2d8a31680f

> "you need to go into settings in chat GPT and there's a little section called data controls. And then you need to turn off the beautifully named improve the models for everyone."
- Daniel Gara on The Money Puzzle, 2026-10-23, at 14:02. Listen: https://verbatim.theartofservice.com/listen/995104c122968645