# Marketing and demand: what operators said this week

Marketing tactics operators tested, with the numbers they reported.

Updated 2026-10-29. Source: https://verbatim.theartofservice.com/topics/marketing

> "we just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI."
- Jamie Domenici on MarTech Podcast ™ // Marketing + Technology = Business Growth, 2026-10-26, at 37:42. Listen: https://verbatim.theartofservice.com/listen/07401dff66e65ec9

> "Long form content for short form content and batter it into the production… AI ingests entire video and clips it."
- Gary Vee on The GaryVee Audio Experience, 2026-10-21, at 11:03. Listen: https://verbatim.theartofservice.com/listen/d6905f89754e5590

> "Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead."
- Mauricio Cardinal on AI & Marketing for Home Service Pros, 2026-10-27, at 16:25. Listen: https://verbatim.theartofservice.com/listen/849a7b1209891619

> "I can tell Claude to go and, you know, create a mailing campaign and instantly push and review it to these people in my mailing system."
- Nick Kidd on The Insurance Podcast, 2026-10-22, at 46:53. Listen: https://verbatim.theartofservice.com/listen/8a932185eb4006b0

> "you could just go into the software and pick out one of our new campaign packs… hit a button and install that into your Acton instance"
- Vicki Valdez (Acton Software) on Insurance Journal Podcast, 2026-10-21, at 7:51. Listen: https://verbatim.theartofservice.com/listen/78a4b7c8740dac87

> "It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%."
- Devin Kunysz on The CPG Guys, 2026-10-21, at 27:53. Listen: https://verbatim.theartofservice.com/listen/fd37b83f8a6a00cf

> "the bond market is a multiple of the size of the equity market. Oh, yes. 3x, 4x, something like that?"
- Robin Wigglesworth on Masters in Business, 2026-10-24, at 15:14. Listen: https://verbatim.theartofservice.com/listen/b0efcb8b3325e98e

> "we've got roughly about 200 different brands in our marketplace and that's continuing to grow."
- Heather Lane (Ulta Beauty) on The Chain Podcast, 2026-10-22, at 8:41. Listen: https://verbatim.theartofservice.com/listen/c54bc923e854d26c

> "I travel and I go to every single one of these different organizations for the disabilities in every state. And I give them the demonstration. And we have a 30% demo to pre-order conversion rate."
- Jack Walters on The Pitch, 2026-10-21, at 9:17. Listen: https://verbatim.theartofservice.com/listen/1dcdae04ae1fda4b

> "“I’m going to sit down for two days and do two months worth of content and then use that schedule feature on Instagram.”"
- Samantha Wills on The Pay Off with Sylvia Jeffreys, 2026-10-21, at 27:49. Listen: https://verbatim.theartofservice.com/listen/132d205ef23c26d6

> "we've deliberately kept the room small because I want these events to be like a genuine conversation."
- Michael Yardney on Property Investment & Wealth Creation Australia | The Michael Yardney Podcast, 2026-10-22, at 21:06. Listen: https://verbatim.theartofservice.com/listen/62ae9f6ce47c262b

> "My website, we spend five or $6,000 a month just on ads. We make 150 grand off of that."
- Rick Tremor on Real Business Owners, 2026-10-27, at 16:09. Listen: https://verbatim.theartofservice.com/listen/9d84cabf498b1a57