# Pricing and packaging: what operators said this week

Pricing moves operators made and what happened next.

Updated 2026-10-29. Source: https://verbatim.theartofservice.com/topics/pricing

> "We were looking at that and we were like, I can pay that much and save this much of his time. And we try to price his time and try to price my time on all the things we do"
- Tice Brown on Money Stuff: The Podcast, 2026-10-23, at 46:13. Listen: https://verbatim.theartofservice.com/listen/d25351206358b0ac

> "And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month."
- Jack Walters on The Pitch, 2026-10-21, at 10:04. Listen: https://verbatim.theartofservice.com/listen/f30a2c25028ce79e

> "bought in February and sold in October and made seven times the price"
- Tice Brown on Money Stuff: The Podcast, 2026-10-23, at 15:21. Listen: https://verbatim.theartofservice.com/listen/7647ce5445a609f4

> "‘We identified maybe like 35% that were losing money… go raise their prices, like double it’"
- Leslie Silverman on Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies, 2026-10-22, at 9:27. Listen: https://verbatim.theartofservice.com/listen/2b2f0b1057d30b1d

> "we spend way more on ads. And the number two was replace many cheap courses and products with one much higher priced annual offer."
- Min Jenkinson on The Game with Alex Hormozi, 2026-10-22, at 4:46. Listen: https://verbatim.theartofservice.com/listen/e9053c22eaff0010

> "they had what was called upper class and this is first class treatment at a business class price … chauffeur driven to the airport … better food … friendly cabin crew"
- Richard Branson on Great Business Stories, 2026-10-21, at 19:13. Listen: https://verbatim.theartofservice.com/listen/acc09176d75f0cf4

> "And we've had price spikes and then sharp decreases. But also there's a lot of inventory, or there was, on, we call them ducts, drilled but uncompleted wells. They gave operators an opportunity to put wells online, complete them."
- Ryan Pittman on Eversheds Sutherland - Legal Insights, 2026-10-29, at 6:21. Listen: https://verbatim.theartofservice.com/listen/9bce0023167306db

> "we are very heavily subsidizing the $299 ones. Can't hold the conference at that price. $399 ones are where we normally go to, which is kind of the break-even"
- James Blatch on The Self Publishing Show, 2026-10-23, at 1:55. Listen: https://verbatim.theartofservice.com/listen/8fe9f8a01fb67327

> "The cost is, what, 20 bucks on Amazon, price of a movie ticket, if that, and popcorn. And that's just kind of how I got a pretty good wide variety of books."
- Stony Grunow on Grow A Small Business Podcast, 2026-10-26, at 42:28. Listen: https://verbatim.theartofservice.com/listen/39770485d798af94

> "I’m sure that there are plans like GoodRx. I know on the drug website, they have a savings card … you can pay as little for five a month … the cash price … $1,200 to $1,600 for 28 tablets"
- Dr. Nadia Archambault on Pharmacy Podcast Network, 2026-10-21, at 18:45. Listen: https://verbatim.theartofservice.com/listen/f7c05b6755f3c246

> "We like step premiums because it gives us flexibility… there’s no point locking in a level premium for $3 million of life cover"
- Stuart Weems on Investopoly, 2026-10-21, at 15:49. Listen: https://verbatim.theartofservice.com/listen/1e0f22464458eaed

> "a free one year premium membership to blue collar closer. Now what that is 2,500 bunks or something."
- Brian Burton on Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast, 2026-10-22, at 48:06. Listen: https://verbatim.theartofservice.com/listen/3bbfa2ac0da4c8a4