“‘if you're going to run an experiment… you know, running that quick and focusing on the one metric is a helpful way to frame those…’”
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Said on Found in AI: AI Search Visibility, SEO, & GEO
Found in AI: AI Search Visibility, SEO, & GEO · HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
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Run a 6-week sprint to track AEO metrics (brand sentiment, share of voice, citations) for experiments
6 weeks
“‘if you're going to run an experiment… you know, running that quick and focusing on the one metric is a helpful way to frame those…’”
“I was using Bing webmaster tools to track citations for careers. ... that's probably the place I would recommend most people start”
“Every business that we help is going to run on a 90-day sprint. I think humans like cycles.”
“You can run much more to inform what do you run next in the experiments… replace experiments… you can run less experiments and still look at a wider set of models”
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