“Sale one has to be a profitable sale… if I'm selling a good for $2,000, let's say, I've got to have no more than a 30%, 35% cost of goods.”

True Wealth: money & business podcast · Billion-dollar founder: 5 rules I use to build businesses that actually scale

Play from 11:58
11:58

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Require that the first sale of any new product be profitable on its own, covering cost of goods and SG&A, with any additional sales being incremental profit

30% cost of goods max; product price example $2,000

Said nearby on the same subject

“If companies have sales overshoots or undershoots, a very high incremental margin relative to a lower stated margin can cause a big profit beat or a big profit loss.”
♫
Said on In Good Company with Nicolai Tangen
Why it worked Share this moment
“I bought a profitable free cash flow generating business…in a very narrow vertical…make your first sale profitable.”
TW
Tristan Walker
Equity ·
Business model Share this moment
“We actually pushed it further… got the level of pre-sale requirement… down to 20 percent of the debt cover… that was new ground”
♫
Said on The Deal with Adam Di Marco
Pricing 20 % debt cover; $70 M target sales Share this moment
“I'm donating 100% of any of the profit to charity, which won't surprise you from this conversation or from reading the book.”
AK
Adam Katz
Moneywise ·
Pricing 100% of profit Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.