“You need to give them two hours a day for two weeks minimum, just to play and just experience.”
MK
Matt Kropp
The So What from BCG ·
“We started charging the two hour minimum… virtually no customer pushback at all.”
Acquiring Minds · How to Buy a $2.1m Business Without the SBA
Play from 50:19
50:19
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Added a two-hour minimum charge to contracts that previously billed only one hour
Said nearby on the same subject
“We were only doing three-month minimum subscriptions. I was confident you'd need me at month four, at month 20, so I sell you on value rather than trap you in a contract.”
TH
Taylor Hirsom
Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance ·
“Before pick ups, the minimum order was about $70... now you can order one pie, no minimum, no charge”
MD
Mikey Deegan
Unit Economics ·
“Two hours a day. Dedicated.”
EJ
Eric Johnson
The Business of Real Estate ·
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