“I worked my network as we launched and grew drip… many were willing to promote drip to their audiences, which was an even bigger win.”

Rob Walling · Startups For the Rest of Us · Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)

Play from 16:11
16:11

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What was described

leveraged his existing audience (blog, podcast, MicroConf) to get early adopters and promoters for his product drip

Said nearby on the same subject

“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”
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“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
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“He found the podcast through the search tool on his Tesla, on his Model 3”
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