“They recycled profits into buying other businesses in other industries, such as publishing and printing, the paper industry, then the first foray into sports...”
“Benchmarking is very powerful, especially to identify friction, slow pages, unnecessary checkouts… you want to benchmark the friction or the basic hygiene stuff, but you want to protect what makes you unique.”
Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Uses benchmarking against industry peers to identify friction points such as slow pages or checkout issues, then protects brand-unique experiences
Said nearby on the same subject
“We give each trader the maximum risk points he can risk per a cycle… when the trader is at base, like at zero, he starts slow… as he's going into some winning streaks… he can increase the risk… we go to a certain point of risk points, and then we reset the cycle”
“Increase the stimulation… decrease the friction… decrease the satiation… same three-part framework the food industry uses.”
“Step one is identify what you want to do... Step two is find someone who's done that already... just reach out... study them... use their experience into your own life.”
Moments like this, every Monday
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Track a competitor?
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.