“Benchmarking is very powerful, especially to identify friction, slow pages, unnecessary checkouts… you want to benchmark the friction or the basic hygiene stuff, but you want to protect what makes you unique.”

Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent

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What was described

Uses benchmarking against industry peers to identify friction points such as slow pages or checkout issues, then protects brand-unique experiences

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