“Another perhaps the most efficient of all when I occasionally dip into some industry research is YouTube. And you'd be surprised how many owners of X random type of small business have channels about what it's like to be in that business.”

John Hyatt · Acquiring Minds · Buying a 138-Year-Old Navy Bell Maker

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14:58

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What was described

searched YouTube for owner-run channels in a target industry to learn operational details in about an hour

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“I can just say like, we're gonna, we're gonna start and grow a YouTube channel, right? Which is something that we should have done years ago in my business.”
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“I made these lists. And I wrote it for about nine or ten pages... details, ridiculous details.”
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