“AI will recommend to test, prioritize the test based on business impact, make a recommendation about implementation… you still have to approve it, to publish it and run it.”

Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent

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What was described

Implemented an agentic experimentation loop where AI proposes hypotheses, prioritises tests by business impact, suggests implementation details, and requires human approval before publishing

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