“Human in the loop combination where you can combine human experience, customer orientation and empathy with the AI efficiency”
“AI will recommend to test, prioritize the test based on business impact, make a recommendation about implementation… you still have to approve it, to publish it and run it.”
Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Implemented an agentic experimentation loop where AI proposes hypotheses, prioritises tests by business impact, suggests implementation details, and requires human approval before publishing
Said nearby on the same subject
“I’d go through every fix a person made to an agent’s work… propose a rule… add each approved rule as a test using the original input and the accepted output.”
“We just did a website redesign where the project manager was working on it, and in two days we had a design, the design approved, it was implemented and launched live onto Shopify.”
“We contributed one of the CRC implementations… Intel published some papers about how to do the CRC assembly very fast”
Moments like this, every Monday
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Track a competitor?
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.