“Corey… called me the next day and said, Lauren, I just got you a meeting with the head grocery buyer at the Columbus Circle Whole Foods.”

How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Play from 20:09
20:09

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Leveraged a classmate (Corey) who worked the overnight shift at Whole Foods to secure a meeting with the head grocery buyer at the busiest Whole Foods store in NYC

Said nearby on the same subject

“I was offered a nationwide Whole Foods launch within two weeks after meeting the new buyer.”
♫
Said on The Pitch
Growth tactic Share this moment
“Before we even went into production, I checked the Whole Foods criteria… I knew that's going to be a really strong mission.”
♫
Said on Unit Economics
How they work Share this moment
“Float out of the sleeping bag… get changed into your work clothes… somebody's got to get up and get the food going for breakfast… fill up the dehydrated food… put them in the food warmer”
RB
Randy Bresnik
The Journal. ·
How they work Share this moment
“I think completely abandoning marketing automation and going to AI video is the riskiest thing we have done. For the last one year, our whole revenue has tanked instead of increasing because we suddenly completely overnight changed the whole website.”
♫
Said on AI Ads Plus Podcast
Why it worked Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.