“I was offered a nationwide Whole Foods launch within two weeks after meeting the new buyer.”
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Said on The Pitch
How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
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Leveraged a classmate (Corey) who worked the overnight shift at Whole Foods to secure a meeting with the head grocery buyer at the busiest Whole Foods store in NYC
“I was offered a nationwide Whole Foods launch within two weeks after meeting the new buyer.”
“Before we even went into production, I checked the Whole Foods criteria… I knew that's going to be a really strong mission.”
“Float out of the sleeping bag… get changed into your work clothes… somebody's got to get up and get the food going for breakfast… fill up the dehydrated food… put them in the food warmer”
“I think completely abandoning marketing automation and going to AI video is the riskiest thing we have done. For the last one year, our whole revenue has tanked instead of increasing because we suddenly completely overnight changed the whole website.”
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