Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · How to Beat “Do Nothing” in Cyber Sales: Ken Powell
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built a joint execution (mutual close) plan with about 80 steps to revive a slipped deal
$4 million to 200K
“Instead of 10 day or 15 day close, you can get to a two to three day close, it does take quite a lot of work and organization and reviewing your step by step workflows that gets you there.”
“He hired the Gollywogs, changed their name to Credence Clearwater Revival, and Credence Clearwater Revival paid for Cuckoo's Nest.”
“Step one is obsess, get totally focused… Step two is massive action, keep changing your approach until you find effective execution.”
“I worked 11 different odd jobs for free until construction because I got good enough at construction and we built a house that they started slipping me some cash even though they weren't supposed to.”
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