Omar Zinhome · Financial Audit · You Might Also Like: The $100 MBA Show
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Provided local businesses simple fixes (QR code for Google reviews, website refresh, automated missed-call text) and sold them as one-off projects with clear ROI
Example: 30 extra reviews → 4-5 new customers; implied revenue increase per new customer
“Pick one exact version of your name, address, and phone number… make your website, your Google business profile, and your main directory listings all match it. Then add local business schema.”
“Good suburb page… real, local, specific information… photos of real jobs… reviews from customers in that area… local landmarks… not just copy-pasting the same text.”
“Provide an incentive, typically a prize winner. Often a nice thing to do is to reward them with a voucher for a local business”
“Ask happy customers… put the link in a text message, follow-up email, invoice or QR code; the fewer steps, the more people will actually do it.”
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