“My first thing is always path to purchase… I’m going to dissect that funnel from all the way through and look where people are dropping off”
Honest Ecommerce · AI in Ecommerce Without Losing Control: Kasey Wiese, Liberty Safe
Play from 28:38
28:38
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What was described
Start a new engagement by mapping the entire purchase funnel from checkout backwards to homepage, identifying drop-off points and quick-win fixes
Said nearby on the same subject
“So instead of buying a massive automation suite today, map out your entire fulfillment process on a physical whiteboard. Find the friction, smooth out the steps, and only purchase the software when the human volume completely maxes out.”
“We identified 10,000 broken links or dead web pages that needed to be fixed and it fixed them in like a day. That would have been 5,000 human hours to go through and find all of those and fix it.”
AO
Aaron Olds
The CMO Podcast ·
Automation10,000 broken links; fixed in a day; saved 5,000 human hoursShare this moment
“Always start with asking if it is additive, if it is backward compatible… if you can answer those questions simply, they are clearly safe.”
SW
Sahil Walia
Software Engineering Radio - the podcast for professional software developers ·