“You’re able to test your price points on D2C, so you can change them and all that. Once you're at retail, that's it.”

Road 2 Retail · Episode #177 Amy Collins- CEO & Co-founder at RoRo's Baking Company

Play from 20:16
20:16

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What was described

tested price points on their direct-to-consumer website before committing to retail pricing

Said nearby on the same subject

“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
IS
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“I gave a price of three decimal points. Usually we give two decimal point pricing… we got the contract.”
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“Dash Bio thinks that's backward. It publishes pricing publicly on its website and even has a calculator that shows how the price changes if you redesign your study.”
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