“We not only stress test to show families how their retirement plan holds up in a variety of scenarios... when people see that their plan still works when bad things happen, that's when fear starts to fade.”

“We found a spike in car crashes… following major soccer games… the effect scales with the popularity of the soccer teams”

“Whenever there's a price cut for a model, usage just spikes.”

“When you look at the analytics ... you see a spike when you talked about the sink or the basement”

“‘we just created one in Excel where you point to the amount column… you can go look at the visual and you see huge spikes’”