“Exploration content that is, I don't know, best suited to anybody who is exploring the industry is usually talking about the things that you need to avoid. So don't believe this hype about this particular product.”

Sarah Levenger · Social Media Marketing Podcast · The Secrets of Human Behavior Applied to Social Ads

Play from 38:54
38:54

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What was described

create exploration-phase content that warns about hype and highlights things people don’t know, using long-form formats like documentary-style videos

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“In our like agent files, things like, you know, don't just delete tests and things like that”
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