“I have a chart there about dinners… criteria: board meeting tomorrow, friend attending, venue cool, content interesting, speaker or book giveaway.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO

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43:56

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What was described

Evaluates whether to attend vendor social events using a checklist: board meeting tomorrow?, friend attending?, venue cool?, content interesting?, speaker or book giveaway?

Said nearby on the same subject

“Attendance and punctuality at meetings is like a standard… when standards erode, the fabric of the organization can start to decay.”
RC
Rob Coombe
15 Minutes with the Boss ·
Why it worked Share this moment
“Not only did people attend the meeting more, but they also came at those problems with a totally different mindset.”
♫
Said on HBR IdeaCast
Why it worked Share this moment
“Every speaker that's coming to the audit committee or the boardroom, try to remember to include their bios. You don't want to waste valuable time during the board meeting going through their backgrounds.”
LH
Laura Hay
PwC's accounting podcast ·
How they work Share this moment
“We throw 42 events a year… that's my most active business… investors come from… donations to charity come from booking me as a speaker.”
DF
Dan Fleischman
Moneywise ·
Growth tactic 42 events per year Share this moment

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