“We did the acquisition… completed March 2023, commissioned September 2024, first delivery May 2026 - probably one of the fastest in the world.”
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Said on The Core Report
Buying Online Businesses Podcast · Buying a Business With No Experience: She Put $60K Down on a 7 Figure Brand with Lisa Williams
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closed the acquisition on September 11th 2024 and spent the first six months rebuilding the website, reformulating, repackaging, and remarketing the brand before launching
6 months; launch mid-March 2025
“We did the acquisition… completed March 2023, commissioned September 2024, first delivery May 2026 - probably one of the fastest in the world.”
“We spent six months basically fundraising on Zoom... that year there was so much interest in what was happening in biotech... we took advantage of that window to be able to create that first fund. That first one was a 500 million vehicle”
“In early 2024, they really began their national launch of Free, which was their first entry into the nicotine pouch market”
“Within a few months from the moment the acquisition closes, we swap out the entire technological foundation… we’ve built dozens of proprietary technologies.”
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