The Economics of Everyday Things · 82. Chain Restaurant Recipes
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Marketing scans consumer trends and social media, then passes promising ideas to the Innovation Kitchen for internal focus groups, test kitchen experiments, and occasional real-restaurant pilots before menu launch
“He oversaw the development of new menu items, redesigned the kitchens and worked with their marketing and social media teams to come up with a unified brand for the chain. By 2017, Arby's was doing $3.7 billion in sales.”
“You come in, you rent our kitchen, you only need a kitchen maybe five hours a week. You come in, you rent our kitchen, you make your production, you can rent some storage space to us, but you're only paying us for those five hours.”
“Owner Andy Brown used AI coding tools to build internal apps for kitchen screens, phone order tracking, and staff scheduling. Plus a voice inventory app that works in English or Spanish.”
“He would really let the team experiment and explore, try different things on social media, try different things on YouTube… it worked really well”
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