“The designer suggested one small change... the round, red Betty Crocker logo be turned into a red spoon... Sales doubled in less than six months.”
Under the Influence with Terry O'Reilly · Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
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9:12
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What was described
Changed the round red Betty Crocker logo to a red spoon on packaging
sales doubled in less than six months
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