“The designer suggested one small change... the round, red Betty Crocker logo be turned into a red spoon... Sales doubled in less than six months.”

Under the Influence with Terry O'Reilly · Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

Play from 9:12
9:12

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Changed the round red Betty Crocker logo to a red spoon on packaging

sales doubled in less than six months

Said nearby on the same subject

“We have these red flags and yellow flags for like red and caution. And so we try to do games too in the classroom just so they can, uh, participate and they have a lot of fun.”
KI
Katrina Imsland
Underwriting Evolved: A DUO Podcast ·
Why it worked Share this moment
“We cloned these wolves as a means to introduce new red-wolf genetic diversity into the existing red-wolf population using the same toolkit that we used to be able to clone and generate our direwolves.”
DS
Dr. Beth Shapiro
Huberman Lab ·
Why it worked Share this moment
“If I had just said, oh, Asher's in the red pathway, it would have changed my complete experience.”
MH
Mona Della Hook
Full-Tilt Parenting: Strategies, Insights, and Connection for Parents Raising Neurodivergent Children ·
How they work Share this moment
“It looks like adversarial red teaming. You relentlessly attack the AI models to find vulnerabilities.”
♫
Said on AI & Beyond
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.