“Add a countdown timer at the top because that’s what creates the urgency… send an e-mail and text of how many days left until the drawing.”
“My response rate was maybe 10%. ... three of the people who responded to me were Peter Holland and Tim Donahue ... Kim Liu ... I wrote about why the institution was important to me as well.”
Erlina Yo Terwelp · Capital Allocators - Inside the Institutional Investment Industry · Senior Decision Makers: Erlina Yeo Terwelp, Columbia Investment Management Company
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What was described
cold-called potential endowment contacts, sending a brief intro email highlighting background and interest
response rate ~10%, three respondents (Peter Holland, Tim Donahue, Kim Liu)
Said nearby on the same subject
“I forward the email or the tweet… to a personal email that has a label… I have a warehouse of interesting material”
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“I emailed every school. I was sending emails... I edited my own videos. I did play in all these tournaments.”
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