“My response rate was maybe 10%. ... three of the people who responded to me were Peter Holland and Tim Donahue ... Kim Liu ... I wrote about why the institution was important to me as well.”

Erlina Yo Terwelp · Capital Allocators - Inside the Institutional Investment Industry · Senior Decision Makers: Erlina Yeo Terwelp, Columbia Investment Management Company

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13:02

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What was described

cold-called potential endowment contacts, sending a brief intro email highlighting background and interest

response rate ~10%, three respondents (Peter Holland, Tim Donahue, Kim Liu)

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