“We’ll run some ads… on Google, on Facebook and Instagram… patients are spending time and are making decisions”
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Stephen Taylor
Dental Digest Podcast with Dr. Melissa Seibert ·
Mauricio Cardenal · AI & Marketing for Home Service Pros · The $60 Lead Is Gone. Here's How to Win Without It.
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Shifted ad spend from Google/Facebook to Local Services Ads (LSA) as the primary lead source for home-service clients
$40-$50 early LSA leads, now $150 in some markets; $500-$600 booked appointments for roofing via Facebook
“We’ll run some ads… on Google, on Facebook and Instagram… patients are spending time and are making decisions”
“I had single source dependency in my business with Facebook ads … I couldn’t afford the marketing team, so I rebuilt my business to have a moat that is more self-sustainable.”
“We try not… we have a photographer… most of it’s pretty authentic… we spend a bit of money on Facebook ads… authenticity is definitely key.”
“I would go to them and I would set up their Facebook ads for them… it was like Facebook ad mecca”
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