“LSA is by far the best lead channel for our clients… it’s $40-$50 then $150 now… still cheaper than Google/Facebook for qualified inbound calls.”

Mauricio Cardenal · AI & Marketing for Home Service Pros · The $60 Lead Is Gone. Here's How to Win Without It.

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What was described

Shifted ad spend from Google/Facebook to Local Services Ads (LSA) as the primary lead source for home-service clients

$40-$50 early LSA leads, now $150 in some markets; $500-$600 booked appointments for roofing via Facebook

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