“We put in orders that are made to order a lot of the products. You're not committing to massive inventory”
TL
The Good Liver
Shopify Masters ·
The Gstaad Guy Podcast · Sporty & Rich Founder & CEO: Emily Oberg - Originality, Nostalgia, & the Real Dream
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ran a pre-order sales model where orders were taken before production, eliminating inventory risk
$40,000 per drop average pre-COVID; $600,000 in orders in one day during COVID
“We put in orders that are made to order a lot of the products. You're not committing to massive inventory”
“I’ve never done a pre-order before the book’s been finished before… I also, in that process, created the cover and title for book two… before I got the revision notes for one.”
“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”
“…if that wasn't enough we actually have extra spreadsheets for anyone who pre-orders the book… three case studies… each includes a detailed cost of production budget…”
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