“She actually cut the price to try to make it more appealing to gamers. I think she knew the $30 price was turning off people”

The Journal. · Can Xbox Get Back in the Game?

Play from 16:12
16:12

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Reduced the monthly Game Pass subscription price from $30 to a lower amount

$30 (previous price)

Said nearby on the same subject

“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”
JW
Jack Walters
The Pitch ·
Pricing $359 hardware pre-order; $19-$29 monthly subscription; $29 current pri… Share this moment
“Online tools give overinflated price guides; agents may go along, then the market price is lower.”
♫
Said on this is property
Contrarian take Share this moment
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
♫
Said on The Fin
Pricing $11 initial target; re-cut to $9, $8.25, $6 Share this moment
“We can train rats at a fifth of the price of a trained demining dog… we have demonstrated… we can reduce the cost price per square meter”
♫
Said on TED Radio Hour
Pricing one-fifth of the price of a trained demining dog Share this moment

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