“In the central market, they didn't require us to do any trade spend. That was just our promotional budget from demos”
♫
Said on Road 2 Retail
“We spend most of our time and money on the front end, trying to understand the problem that the client customer is trying to solve”
Jim Cobb · Entrepreneurs on Fire · Building Brands That Last: How Understanding Customer Psychology Creates Business Growth with Jim Cobb
Play from 3:47
3:47
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Allocate the majority of marketing budget to front-end research to define the customer's problem before any creative execution
Said nearby on the same subject
“Creative Studio is going to have creative testing inbuilt… we can tell them what's winning, what's not winning, and give a budget recommendation.”
♫
Said on Marketing Operators
“Defining the role is easier before the employee starts… Resolving scope is easier before the contract is signed… Planning the project is easier before the crew's mobilized.”
TD
Todd DeWalt
The Construction Leading Edge Podcast ·
“If people are very diligent about seeing the fingerprint of their execution costs and their execution alpha and they begin to see their execution costs rise, objectively measured, they may have a capacity problem.”
PW
Pat Welton
Top Traders Unplugged ·
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