“Set up another location… physical proximity is the number one factor… getting you closer to your ideal customer physically is going to work a lot faster.”

“We've got operations in 35 states with physical locations. We've done over 82 acquisitions”

“I put in $500,000 in 2018… raised $5 million in 2019… bought all the stores, 23 locations in 2020… open one new location every six days.”

“Step one, ask an assistant about your own business the way a customer would. Ask who it recommends in your town for your main service. And listen to what it says and what it gets wrong. That 30-second test tells you exactly where you stand”

“Real-time location services and moisture meters… more and more of them are smartphone connected and by extension connected to the cloud… upload that data and give the model greater context”