Working Hard with Grace Beverley · How to build a personal brand that actually opens doors with Grace Andrews | Future Self Series Ep. 6
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Track success by highly engaged comments and direct-message inquiries rather than views or likes
“People really do follow people rather than brands… Nine times out of 10, it's going to get more views, more reactions, you know, more impressions from the person's profile.”
“We now have a new tool to moderate social. That's all AI driven, which is incredible, called Pinpoint. I highly recommend them. So that alone like drastically reduced the amount of hours that our social team has had to spend answering comments, replying to DMs.”
“I would rather go with six months ahead planning… rather than just bulk loading a lot of columns.”
“Using ultrasound and taking your time to make sure you get the vessel with one stick and rather than flailing around...”
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