John Rockhold · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Spotlight's John Rockhold on influence orchestration: why earned authority now outweighs owned content
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Used an AI engine that tracks citations, analyst mentions, and site traffic to make influence measurable
“The KPI should not be how visible we are. It should be how commercially valuable is that visibility… track which questions triggered the mention, what competitors appeared with us, which sources influenced the answer.”
“Web filtering to flag traffic to unapproved AI sites... AI gateway, which routes approved AI use through a single controlled point. So there's an actual audit trail of what's being requested and what data's involved.”
“I was using Bing webmaster tools to track citations for careers. ... that's probably the place I would recommend most people start”
“The third thing this law provides is that arbitrators are no longer allowed to use artificial intelligence in any part of their decision making”
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