“Here's the exact template I use... hi, [first name]... I really appreciate your interest... we focus on clients who fit a certain profile... Since you don't quite fit into that profile right now, we wouldn't be the best fit... you either make a referral... or wish them the best of luck.”

Ryan Lozanis · Future Firm Accounting Podcast · Saying No Is How You Say Yes (To the Right Clients)

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6:07

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What was described

Use a five-part polite decline email template: greeting, appreciation, statement of client-fit focus, explanation that prospect doesn’t fit, optional referral or well-wishes, signature

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