“Send it to the customer who asked the question... Link to it from your Google business profile. Pop it in your email signature or your newsletter.”

“We're certainly going to build out a Google business profile… Apple Maps… getting close to 30% of market share for searches for locations”

“Pick one exact version of your name, address, and phone number… make your website, your Google business profile, and your main directory listings all match it. Then add local business schema.”

“Give every service that makes you real money its own page… link those pages from your homepage and from each other.”

“I’d go through every fix a person made to an agent’s work… propose a rule… add each approved rule as a test using the original input and the accepted output.”