“The AI allows it… a very engaging two-way conversation… if we have a good member experience, we have a higher retention rate of our members”
CP
Canadian Ski Patrol
The Moodle Podcast ·
“It was better for engagement KPIs, but it wasn't necessarily better for conversion KPIs… it came back to revenue.”
Tory Gray · The SEO Podcast: Page 2 Podcast · What AI Bots See When They Don't Render JavaScript (JS) 👀 with Tory Gray
Play from 18:04
18:04
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What was described
Implemented infinite scroll for higher engagement despite lower conversion rates
Said nearby on the same subject
“Meta ads have a ghost rate of like 50 to 60%... If you use the landing page… higher intent, higher conversion.”
AD
Allison Diamond
Filthy Rich Cleaners: The Cleaning Business Podcast ·
“Shopify Promise badge… they say like 25%, I believe, higher conversion rate by having this Shopify Promise badge.”
SH
Steve Hutt
eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection ·
“Higher rates for not terrible reasons… they’re going to cause pressure on rates… yields are higher, that increases your return”
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