“We noticed there was a weird tension ... we called that the creepiness convenience trade-off.”
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Said on Marketplace Tech
“We had a big Canadian flag on our box ... consumers want to see more Canadian products on the shelf”
Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First
Play from 31:14
31:14
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What was described
Emphasized Canadian-made branding (flag on packaging, name Canadian Grace) to ride a wave of local-consumer preference amid trade tensions
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