“I’ve never once seen a consumer say, ‘we want a hundred emails from that brand’… why are we using this technology to do more instead of improve what we have”

Ashley Gross · Punk CX: Customer Experience Insights with Adrian Swinscoe · Measuring what matters in enterprise AI - Interview with Ashley Gross of The Alliance

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3:46

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What was described

argued that most service-AI use cases focus on doing more (e.g., sending more emails) rather than improving existing experiences

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