“We had various quotes… that became some of the highest testing quotes when we tested it with audiences”
CF
Chris Fenton
Open Book with Anthony Scaramucci ·
eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection · Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)
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argues that landing-page tests generally outperform product-detail-page (PDP) tests even when ad traffic is the same
“We had various quotes… that became some of the highest testing quotes when we tested it with audiences”
“We're looking at ear counts in season, tissue tests in season, and even the stage that we're at now, we're looking at things like nitrate tests”
“The Swap Test... The Read Aloud Test... The So What Test.”
“You can instill that, you have to give them the guidance. Use property-based testing, use metamorphic testing, ... deterministic simulation testing.”
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