“Conversion rate typically is better going to a custom landing page… the landing page usually wins.”

eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection · Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)

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What was described

argues that landing-page tests generally outperform product-detail-page (PDP) tests even when ad traffic is the same

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