“We'd have to replace the citric acid in the old formula with phosphoric acid. That's what modern sodas use”
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Said on This American Life
This American Life · Original Recipe
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adjusted the concentration of essential oils in the historic formula, cutting them by half (and later again) to match modern cola flavor intensity
cut the amount of flavor in half, then cut it in half again
“We'd have to replace the citric acid in the old formula with phosphoric acid. That's what modern sodas use”
“They point to the gold oil ratio. Historically, gold has been 20 times oil. Let's use $4,000 as a round number. That would place crude at 200.”
“We offered mineral salt essential oil footballs. And we did a selection of herbal teas.”
“Or we do essential oil challenges, we do WhatsApp classes… everyone shares a top-10 oil… they feel invested and start running their own similar challenges”
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