“Government procurement spending or government spending writ large is basically being funded uh through the bill markets and the attraction of that is that the banks are ready buyers for bills”
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Said on Bankless
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
Think Like an Owner · Carrie Kelsch on Transformative Cultures at A Plus Garage Doors - EP.296
Play from 39:26
39:26
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What was described
spend 15-20% of revenue on marketing in a new market, aiming for overall <10% spend
15-20% new-market spend, <10% overall
Said nearby on the same subject
“The best way to market my app, so what I tell people is there's a bunch of free ways, first of all, that you can market your apps. You don't need to spend money.”
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Said on Tony Robbins Podcast Daily
“In the central market, they didn't require us to do any trade spend. That was just our promotional budget from demos”
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Said on Road 2 Retail
“They spend 10% of their revenue on R&D and take a 20-50-year view.”
♫
Said on Grit in the Boardroom - Executive Interviews on Corporate Governance and Risk Management
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