“Related searches, or people also search for, are at the bottom of the page.”

“You type in a few words about your business, and it gives you related searches, plus a rough idea of how many people search for them each month.”

“Open Google Search Console. Go to the performance report and filter by that one page. Write down four numbers, impressions, clicks, average position, and the searches it shows up for. Then, check back once a month.”

“When I've got an ad review scheme and the stars show in the actual Google SERP, that's increased CTR... the schema for reviews helps with higher rankings”

“Set up Google Search Console… have a scroll. Some of them will make sense. Some might surprise you. Write those down. That list is the start of your SEO plan.”