Kirk Tanner · Masters of Scale · Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
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Integrated the sales force across confection and salty portfolios into a single "One Hershey" system that aggregates customer and brand data in one place and uses AI tools to surface the highest-value retail visits for each rep
“Best place to start would be making sure that you as an organization have an updated record of every AI tool that's being deployed or used across the business. Again, it's effectively an AI inventory.”
“If the tools we created could serve multiple different end users across the SOC, across the IT, across network security and have the same data… we’d be in a better place.”
“‘We built an AI operating system that has all the context… connects into the CRM… because everybody has the same tools, but they don’t have the data’”
“There are a number of tools that you can use that will ring-fence your data, which is effectively like putting it into a filing system. But if it's open AI... So if it's ChatGPT or Claw, those sort of things. Absolutely. Effectively, that means you are uploading client information to the internet.”
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