“7% of potential customers buy based on just knowing how great you are, how great you are in your industry, your accolades, your degrees, your certificates.”

Clarence Napier · Insurance Broker and Consultant Supporting Business Owners · Episode 1144: Business Owners and Salespersons Focus on Tasks Instead of Efforts

Play from 2:15
2:15

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What was described

observed that only a small fraction of prospects buy based on the salesperson's credentials

7%

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Clarence Napier
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How they work Share this moment
“You could sell an ETF based on the S&P 500 and buy an ETF based on another index… or buy a fund that invests in the same industry”
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