“We analyzed all of the data of the previous, of the last 365 days, and discounted all of the products and got rid of those, which have generally had no power, so basically just been unprofitable throughout the entire year”

Profit Metrics team, unspecified speaker · Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)

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What was described

Analyze 365-day historical data, remove consistently unprofitable SKUs, keep best-sellers and discount them less

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