“Everyone on my team is really like a utility player where they can look at analytics or they can launch a canvas”

Kyla Malone · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · IDT's Kyla Malone on earning trust when customers conduct critical transactions

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What was described

train team members to be utility players who can both analyze data and launch a canvas for campaigns

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